Soap Opera trailers are often used to advertise a particularly big or important storyline where the producers are aiming to get more viewers. In this situation, the time that the program is on will always be mentioned, to ensure that they get viewers and the channel it is shown on, even if these things are always the same. By repeating this, it promotes both the show itself and the television channel.
They are also used to introduce a new soap opera. For this particular kind of trailer, the producers have got to appeal to their target audience in a way which ensures they get the audiences attention. Because all the characters are unknown at this point, trailers often show the new characters in a way that grabs attention, be it through shocking clips or making them very likeable. This can be seen in the launch trailer for Hollyoaks in 1995; it is very simple, where the characters introduce themselves, but by making it humourous, audiences would instantly be drawn to it, especially teenagers who it is clearly aimed at.
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