Target Audience Profile

Today me and Sophie Tindall wrote out our Target Audience Profile. This is here on our group blog. The purpose of doing this was to work out who exactly we are aiming our soap opera at and where we have gained our influences from, namely Hollyoaks and Eastenders. We also looked into what social classes we're targeting, using both LifeMatrix and Young and Rubicam's Four Consumers. From this, we could work out whether our characters and story lines were suitable or whether we were targeting the wrong social groups. We also looked briefly into the kind of theories that tend to apply to soap operas, in particular the Hyperdermic Needle Theory.